Issue

Exploration Ground Systems, one of the most important programs within NASA, is facing one of the most exciting challenges in space exploration since man landed on the moon. Understanding that the future of humanity is closer to space than most of us think, the challenge was to re-engage our team and the new generations with our overall mission, which is preparing humanity for its next big step: sending humans to Mars.

Approach

We developed a concept where humanity is at the centre of our communication: “We are humans unlocking deep space exploration”. This concept is expressed on a full new branding for the division, the lock, a common and familiar symbol, is reinterpreted as the gate to imagination, where new generations can start engaging with space exploration. This same concept is also applied internally, where all the teams within NASA and Exploration Ground Systems become the key that unlocks all the challenges yet to come.

Interviews with the Exploration Ground Systems Team

Carlos Bayala, Founder and Creative Director at New, held a series of interviews with different members of the Exploration Ground Systems team, in order to better understand their roles, their hopes and their vision of the future of space exploration.